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If you run a sales report for credit card purchases beginning with 4716, 4486, and 5568, you will get a “tip of the iceberg” reading of government potential for your catalog. These are all government unique prefixes for Visa and MasterCards issued to Federal employees. The credit card is designed primarily for micropurchases purchases under $2,500. The program was known as I.M.P.A.C. until 1999, when it was changed to SmartPay. IMPAC was a Rocky Mountain Bankcard trademark; SmartPay is owned by GSA. Benefits of the credit card program for government are cost avoidance over paper-based procurement, and the speed by which government employees can get products and services to accomplish their work. Benefits for vendors are speed of payment and paperwork (PO processing) avoidance. Most states and many local governments are also using small purchase credit cards, though with a smaller per-purchase level. B2B catalogs selling to the government experience an average order size of 15-20% larger order from Federal buyers over their normal B2B buyers. Amtower & Company maintains a database of Federal credit card buyers that is available through MeritDirect. Call Christine Greco at 914-368-1022 for details. |
Government Marketing Best Practices Membership Benefits Summary |
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