Amy Africa
EightByEight
http://www.eightbyeight.com/

Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 10 years. The author of the forthcoming books What Makes People Click: How to Drive Your Website Traffic and E-Sales Now and How To Teach Old Dogs New Click: Marketing to the 55+ Consumer. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.

Amy has pioneered many successful web marketing initiatives in navigation, email marketing, shopping carts and abandoned carts that are making her clients much more profitable. She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques. Her clients include: American Express, Dell, Microsoft, Better Homes & Gardens, Coca Cola, and many more.

Since January 1996, Dezzutti has been President and CEO of Market Connections. The firm's success has been driven by its ability to help its clients integrate information about their markets, customers, and competitors into comprehensive plans that translate research data into specific actions to propel their business forward.

Prior to forming Market Connections, Dezzutti was Director, Marketing Communications and Research for Government Technology Services, Inc. (GTSI), a leading reseller of computer hardware, peripherals, and software to government. There, Dezzutti also served as Director, Corporate Planning and Quality. During her tenure at GTSI, Dezzutti revamped the annual strategic planning process and led the strategic process team that resulted in shorter cycle times for product delivery and responding to customers. She directed the corporate research process, which included performing market studies and customer and employee satisfaction research. She developed and executed a $5 million annual marketing budget and led the annual marketing planning process to ensure strategic alignment of specific campaigns with company goals.

She holds a B.A. in Business Administration and a B.S. in Economics from Radford University; she also has an M.B.A. in Business Administration from George Mason University. She is co-founder and co-chair of the Government Marketing Forum. An active member of the American Marketing Association, she is also a member of Women in Technology, the Northern Virginia Technology Council, the American Business Woman's Association, and the Radford University Business Industry Council.

Kelly has twenty years of experience in sales, marketing, and business development to both the private and public sectors. She has held senior marketing and sales positions with industry leaders and emerging companies in the telecommunications, videoconferencing, software and outsourcing industries.

Her background in both sales and marketing gives her the unique ability to bridge the gap that often separates those departments, and develop strategic marketing initiatives that impact the bottom line of the organization. Throughout her career, she’s used this experience to help businesses increase revenue, open new markets, launch new products and services, and create strong relationships with their clients.

After 20 years at the receiving end of marketing departments and consulting firms, Kelly launched The Harman Group in 2003 with a mission to provide practical, sales-driven marketing services to companies that sell to the public or private sectors.  Her firm places an emphasis on measuring performance and delivering maximum results for every investment. As a result, The Harman Group has grown rapidly, achieving industry recognition and a solid foundation of clients.

Kelly serves on the board of the City of Manassas Business Council and the Government Market Forum and is a member of The American Small Business Coalition's Helm Committee.

Government Contractors Council where she writes a monthly column interviewing top decision makers in both the federal government and prime contracting companies to uncover best practices for smaller organizations to follow when building their government business.

Bob Lohfeld is founder of the Lohfeld Consulting Group, a management consulting firm that provides consulting services to government contractors.

Bob has 30 years of experience in government markets and has served in executive level positions as President of Lockheed Martin Commercial Enterprise Solutions, Vice President of Lockheed Martin Information Technology, and Senior Vice President of OAO Corporation. He held board-level positions with the Industry Advisory Council (IAC) as Chairman, Technology Council of Maryland (TCM) as Vice Chairman, Armed Forces Communications and Electronics Association (AFCEA), the Government Electronics Industry Association (GEIA), and others. He was a winner of the Federal 100 award in 1998, 1999 and 2000 and served as the judge for the Federal Computer Week's Eagle Award in 2001.

He holds a bachelors degree in Space Science and Applied Physics from The Catholic University, a Masters degree in Engineering from the University of Maryland, and has completed the course work for a Doctorate in Engineering Administration at George Washington University.

With nearly 25 years of sales and marketing experience in the federal IT arena, Mark Zelinger has earned the reputation as a leader in forging commercial IT and government market connections. His ability to match the appropriate vendor, integrator or reseller with federal government IT requirements creates lasting partnerships. He understands the management and methodology of both the public and private sectors, earning him respect in both the IT industry and federal government. Mark's unique understanding of the sales process contributes to his attainment of outstanding sales-quota goals for the companies he represents.

Mark Zelinger served in several executive and managerial positions for leading IT technology firms. Prior to founding Zelinger Associates, he was Vice President of Partner Relations and Product Marketing for GTSI Corp. Before GTSI, he served as Vice President of Sales for Atlantic Duncans International, a leading IT professional services firm. His managerial experience includes sales and marketing positions with BTG, Sears Federal Systems, FCP Technologies, Businessland, and Exxon Office Systems. Results-oriented, his broad sales experience gives him the ability to see relationship potential not only from the ground level, but also from the "the executive suite" in both the IT industry and the federal government.

Mark is active in industry organizations, serving on the Board of Directors of the DC Chapter of the Armed Forces Communications and Electronics Association (AFCEA). He is an active member of the Industry Advisory Council (IAC).

Mark holds a Master's Degree from the George Washington University in Washington, D. C. and a Bachelor's degree from the State University of New York in Albany, NY.