Government Marketing Best Practices

"Is there anyone in this town you don't know???.... you are amazing!"
— Cal Hackeman, Partner and National Technology Industry Practice, Director, Grant Thornton

Twelve Cool Government Market Facts

1. There are over 80,000 governments in the U.S. – 1 federal, 50 states, 3,042 counties, 14,566 school districts, 31,131 special districts, 35,963 cities and townships, 512 Native American tribes and 5 territories.

2. There are over 20,000,000 full-tine government workers in the U.S., including federal, state and local governments.

3. 25% of the Gross Domestic Product is government spending.

4. Over 40 states would qualify for the Fortune 500 if you replaced sales with revenue.

5. There are over 400,000 businesses registered to do business with the Federal government and thousands more doing business with state and local governments. Probably less than 10% make real money (significant portion of their company business) in this market.

6. Many types of contracts available at the Federal level, but GSA Schedules is the most popular, accounting for one-third of all transactions, though not one-third of sales volume.

7. FY 2005 GSA Schedules accounted for $34 billion

8. Over 12,000 GSA contracts on 43 GSA Schedules representing over 10,000 companies currently on GSA Schedules.

9. 23% of all contracts are supposed to go to “small businesses.” SBA sizes standards can be found here: http://www.sba.gov/size/indextableofsize.html

10. The Federal SmartPay card accounted for over $17 billion in FY 2005.

11. Credit card orders under $2,500 do not require any federal contracts. Many state and local governments also use credit cards for purchasing, usually with a smaller per-purchase threshold.

12. There are 35,000 occupied sites in CONUS (continental U.S.) not including Post Offices of military bases.

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